A guest lecture by the well-known Polish marketing expert Bogdan Ekstowicz from the Academy of Humanities and Economics in Lodz aroused genuine interest among students of the programmes “Entrepreneurship Management” and “Tourism and Hospitality Management” of our Baltic International Academy. In this lecture, he analysed the role of diplomacy and economic ethics in business, based on the experience of Poland and other European Union countries.
This lecture, held as part of the ERASMUS+ international exchange programme, received positive feedback from the study programme heads Svetlana Polovko-Valtere and Julia Mahmudova. They noted that the Polish expert’s informative presentation will broaden students’ understanding of modern business.
The guest lecturer answered questions from BIA students and invited them to visit the Academy of Humanities and Economics in Lodz whithin the ERASMUS+ programme.
In the photos: The building of the Academy of Humanities and Economics in Lodz.
